At first, we thought that was all the choice we had. Then he told us we could have "any font we chose, as long as it had a name" that he could use to tell the contractors who would produce the stickers spelling out Little Wanderer.
What happened next gave us far more grief than picking the name for the boat (see previous post), for C had dealt with fonts before when he was on the team redesigning The Straits Times and other publications, and I had taken classes on magazine design with a professor who was manic about how fonts can "speak".
And indeed they do.
Is it in script? Cursive? All capital letters? Upper and lower case? Serifed or sans serif? Is it bold? Light? Does it look serious and weighty? Playful? Elegant?
Elegant. C and I were agreed on that. And in upper and lower case for better readability. And serifed because ... well, serifed fonts - with their little "legs" - are more elegant, more tasteful.
We shortlisted nearly half a dozen contenders from The Font Bureau - yes, and eventually paid money (S$160?) for the rights to use one called Tangier. You can see the font here. We picked its boldest version for legibility, and since the colour of the boat hull is black, we asked for the boat name to be rendered in white. No problem with that decision.
I know. It just seems so anal on our part, right? But that's just us to angst about it. Fonts do speak.
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| Sweeping, graceful, and yes, elegant. |
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